It seems that collectively, consumers (pregnant or not), have challenged beauty brands to clean up. And clean up they have, with ingredients such as parabens, aluminium chloride and other preservatives stripped from the make-up kits of most brands. Which means blusher, bronzer and lipstick can very much be part of your pregnancy plan in 2023, without skimping on style and substance. And, these reader, are the brands we think that prove it. Read on for pregnancy-safe make up brands to watch:
The Glamorous Choice: Charlotte Tilbury
Any cosmetic lover worth her salt will own something from British make-up artist Charlotte Tilbury’s eponymous brand. Head here if you like a full face of, good, make-up, or perhaps fancy an in-store make-over for that eventual night out. *Provided your bump can handle the journey there.
If you try one thing: The Pillow Talk Collection. The perfect shade of buffed pink for lips and cheeks.
The Glow Getter Brand: ILIA
A leader in the clean beauty movement and known for the way it adds a natural hint of flush or blush to skin, cheeks, and lips, in even the most amateur of hands.
If you try one thing: Super Serum Skin Tint, because there isn’t anything this perfecting, protecting and glow-getting wonderstuff isn’t doing. Go lightly and build up.
Related content: A quick and easy make up routine for busy mamas
The Clean Celebrity Choice: RMS
Created by make-up Rose Marie Swift in 2009 when she became frustrated with not being able to offer her celebrity clients (Cate Blanchett, Gisele and Kate Bosworth) any natural choices, this brand is super clean and super colourful. Her cult classics include her concealers and cream colours.
If you try one thing: Her Lip2Cheek is a great little two-in-one for freshly, flushed effect.
The Twenty-Something Brand (that looks good on everyone): RARE Beauty
Made for teens, adopted by everyone else. In part because it’s so clean, but mostly because her formulas and shades are so flattering.
If you try one thing: The Effortless Bronzer Stick, Stay Vulnerable Melting Blush or the Positive Light Under Eye Brightener. I couldn’t choose just one.
The Convenient Choice: Merit
Designed by an uptown New Yorker, this line was created for busy women (when are you ever busier than with a baby?). The balmy and finely milled textures mean everything can be applied directly from the pot, or by fingertips, for perfect make-up on-the-go. Employ this line now and it will put you in good stead for when babe arrives and you still need to look polished in 30 seconds flat.
If you try one thing: The Bronze Balm, and a slick of the bitten-lip red Aperitif Lipstick.
The One Everyone is Talking About: JONES ROAD
If you liked Bobbi Brown, you’ll love this. Created by Bobbi herself, this is her great comeback, with the juicy cheek colours, superfine powders, easy-to-use pens and the glossy foundations she always wanted to create. Better on dry to normal skins however, as textures can be rich.
If you try one thing: Love it or hate it, her best seller is the What The Foundation (which some skin will find heavy, others will adore). Or play safe with her punchy Lip and Cheek Sticks.
The Vegan Cult Brand: KOSAS
Described as ‘next level clean’ this make-up looks after our skin just as it does our planet. Don’t let its Gen Z packaging (or the sheer weight of its offering) put you off its highly considered formulations and finishes which suit even the most sensitive of skin.
If you try one thing: Its base perfecting Setting Powders and concealers are of cult status.
Related content: How to glow: the ultimate pregnancy skincare routine
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